Wendy Bauer

Vice President and General Manager, Automotive & Manufacturing, Amazon Web Services

Wendy Bauer is the Vice President & General Manager, Automotive & Manufacturing for Amazon Web Services (AWS), leading the development and execution of AWS’s business, technology, partnering, and go-to-market strategy for the global automotive and manufacturing organization. Prior to joining AWS in 2019, Wendy held leadership roles at Microsoft as Worldwide Manufacturing & Energy Business Strategy Leader and General Manager – US Industry. Before shifting to the tech sector in 2016, Wendy spent more than 20 years in leadership roles within the automotive industry in both OEM and Tier 1 supplier companies. Wendy has been recognized as a Software-Defined Vehicle Innovator Leader by MotorTrend (2023) and both a top 100 Leading Women in the North America Auto Industry (2020) and a Rising Star – OEM and Supplier (2016) by Automotive News.