Brian Kursar

Group Vice President and Head of AI, Toyota North America

Brian Kursar is group vice president and the first head of Enterprise Artificial Intelligence (EAI) at Toyota
Motor North America (TMNA). He also serves as an executive technical advisor at Toyota Research Institute
(TRI), supporting the Toyota Global AI Accelerator (GAIA) program.

As group vice president and head of enterprise artificial intelligence at TMNA, Kursar leads the strategy, design, governance, delivery, and adoption of AI solutions at Toyota. Focused on innovation and operational excellence, Kursar drives AI initiatives that optimize processes, enhance decision-making, and empower the workforce with AI-driven tools and insights. Committed to Responsible AI, Kursar ensures solutions are ethical, transparent, and aligned with Toyota’s vision for a smarter, more sustainable future.

As executive technical advisor at TRI, Kursar plays a pivotal role in facilitating the transition of AI investments
from research to productization, enabling cutting-edge solutions across the organization. As a key driver of
Toyota’s Global AI Initiative, Kursar fosters global collaboration among Toyota Group companies, spearheading
strategies to unify infrastructure, data-sharing platforms, and integration efforts in support of AI development.
Additionally, he co-leads the management of In-Vehicle AI agent development initiatives and oversees the
implementation of collaboration tools to streamline operations across participating companies worldwide.

Since beginning his journey with Toyota in 2002, Kursar has served in a number of technology leadership
positions across vehicle supply chain, enterprise architecture, data engineering, advanced analytics, product
quality, incentives, call center, R&D, and customer domains. Kursar led the delivery of the first big data
platform at Toyota Motor Sales in 2013, and the first Data Science and Advanced Analytics practice in 2015, in
support of the Customer 360 company-wide initiative.

Kursar left Toyota in 2015 to join Warner Bros (WB) as vice president of Data Strategy and Architecture, to
drive digital transformation and adoption of a data-driven culture. He led strategy and delivery in building out
big data and AI capabilities in the Ad/Mar Tech space for the WB Consumer Intelligence and Advertising
Activation platform