Tammy Soares

President of Launch, NTT DATA

Tammy Soares is President of Launch by NTT DATA and a visionary business, tech and creative leader with more than 25 years of experience driving human-centered innovation. Known for her design-led approach, she helps clients create digital products that resonate deeply with customers while fueling business growth and transformation.

Before joining NTT DATA, Tammy was Chief Revenue Officer at Soul Machines, a startup pioneering autonomously animated Digital People. She previously served as President of Accenture Song and later as Head of Innovation for Accenture’s West market unit, leading transformative programs. Earlier in her career, she revitalized Rosetta Marketing, a Publicis agency, as President & CEO.

Her leadership is grounded in trust, empowering teams to take risks, thrive in challenges, and celebrate success. Recognized as one of Ad Age’s Women to Watch, Tammy has also earned a Silver Cannes Lion and multiple W³ Awards for her creative achievements.