Rethink 2025: A CEO’s Perspective on Digital Transformation

At Rethink 2025 in Marco Island, Florida, Siemens USA President and Chief Executive Officer Barbara Humpton delivered the keynote address, sharing a CEO’s perspective on digital transformation.

Digital transformation isn’t just a technology initiative—it’s a business imperative. Yet many manufacturers still struggle to align their digital strategy with overall business objectives, limiting their ability to drive real value. In this opening keynote, the U.S. CEO of a global technology and manufacturing leader shares her perspective on how manufacturers can overcome key challenges—from accessing capital to building the right teams—to accelerate their digital transformation. She also explores how ecosystems can drive innovation, productivity, and sustainability to align business and digital transformation strategies that position manufacturers for long-term success in an era of continuous industrial reinvention.

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